UTM Campaign URL Builder

What is UTM Campaign URL Builder

UTM parameters are small tags you add to a link so analytics tools can tell where your traffic came from. This builder takes any URL and adds the five standard tags (utm_source, utm_medium, utm_campaign, utm_term and utm_content), then gives you a ready to share tracking link. Everything runs in your browser, so nothing you type is uploaded or stored.

How to use

1. Paste the destination URL you want to track.
2. Enter the campaign source, such as google or newsletter.
3. Enter the medium, such as cpc, email or social.
4. Name the campaign, and add term or content only if you need them.
5. Copy the generated URL and use it in your ad, email or post.

When to use it

Sending a newsletter and want to know how many sales it drove? Tag the link with utm_source=newsletter, utm_medium=email and utm_campaign=summer_sale, then drop the result into your email. When readers click through, Google Analytics files that traffic under the exact campaign instead of lumping it in with direct visits.

Frequently asked questions